OLE Henriksen GLOW CAMP – QUEENSTOWN
To celebrate the launch of Ole Henriksen’s new PHAT Glow Facial, One Daydream worked with the team to create a ‘Glow Camp’ experience for six beauty and lifestyle influencers and their plus ones at Eichardt’s Private Hotel in beautiful Queenstown, New Zealand.
One Daydream curated a special guest list of women who embody Ole’s philosophy – “a positive outlook to allow an effervescent optimism and zest for life.” Over three days, influencers were immersed in the Ole Henriksen lifestyle via a memorable trip created to inspire and delight.
The trip was attended by brand founder Ole Henriksen, who participated in a series of experiences alongside guests, including a helicopter ride to the top of an icy mountain, a food & wine tour, Onsen experience and intimate time spent together enjoying incredible meals and views at the spectacular accommodation.
Guests were also treated to an exclusive spa session where they were among the first to experience the new PHAT Glow Facial.
Attendees included Pia Muehlenbeck, Alli Simpson, Rachel Tee Tyler, Tina Yong, Nikkia Joy and Shaaanxo. The response was overwhelming, with our attending influencers producing organic social content hitting a combined reach of 25.7million.
Guests left the retreat with a deep and rich understanding of the Ole Henriksen brand as well as the new PHAT Glow Facial.
THE BODY SHOP – INTERNATIONAL WOMEN’S DAY EVENT
To promote The Body Shop Australia’s ongoing commitment to empowering women, One Daydream worked with the team to craft a media and influencer event around International Women’s Day 2019.
Hosted by Tash Sefton at not-for-profit Heart Café in Bondi, guests were invited to an intimate, thought-provoking lunch to celebrate the multifaceted nature of modern feminist discourse.
Here, a series of incredible Australian women, including Hon Julie Bishop MP, breast cancer surgeon Dr Chantel Thornton, Djirra CEO Antoinette Braybrook and academic, author and feminist Dr Susan Carland.
Each speaker was invited to do a 5 minute op-ed on feminism, sharing their own passion and personal experience while discussing everything activism, indigenous rights, equality in the workplace and women’s health.
Guests also learned more about The Body Shop Australia’s commitment to helping women, as well the brand’s new range of Shea products.
The event generated over 47million in reach and $265,000 in PR value. Guests left the event feeling inspired and with a renewed understanding of what it means to be a woman in Australia.
SHEIKE BIRTHDAY EVENT & NEW COLLECTION LAUNCH
One Daydream was engaged by SHEIKE to help celebrate the brand’s birthday and raise awareness around the newest collection launch.
A creative event concept was designed, involving a beautiful sit-down dinner for 30 guests at Porteno event space in Sydney. In order to generate key social media coverage a series of Instagram-worthy moments were created, including a tarot card reader, laser-cut place cards, sparklers, Polaroid cameras and a beautifully styled media wall.
Hosted by celebrity stylist Lana Wilkinson, event guests included top tier faces as well as aligned media publications. All guests were dressed in the latest SHEIKE collection and a photographer captured party-style shots to be used via the brand’s social channels.
In total, the event generated more than $850,000 in PR value and 14.9million in reach.
JOHN FRIEDA ‘DEMANDING HAIR’ - the ACTIVATION
To help generate hype around John Frieda’s new ‘Designed for Demanding Hair’ campaign, One Daydream worked with the brand to create an activation for forty media and influencers.
Hosted at the Edward’s & Co event space, guests were invited to attend one of several sessions held throughout the day. Here they would experience the ultimate hair transformation, turning their demanding hair into ‘hair that demands attention’.
Edward’s & Co stylists were on hand to wash and style hair using John Frieda products tailored to each guest’s personal hair concern, while celebrity hairstylist to Miranda Kerr - David Keough – educated guests about the campaign as well as product benefits.
Each guest was shot by a professional photographer to produce ‘before and after’ style photos, over which a John Frieda lock up was placed to create the highly-recognised John Frieda campaign shots. Guests were supplied with these to share via their own social channels.
A fun photo moment was also created on the day, involving a large velvet couch, florals, branding, and an afghan hound with luscious hair who posed with guests for photos.
Guests were treated to nibbles and champagne, as well as tunes from DJ Demi Bryant.
The event was attended by top media such as Marie Claire, Harper’s Bazaar, InStyle, Australian Women’s Weekly, Woman’s Day, OK! Magazine, Sydney Morning Herald, Stellar Magazine and PedestrianTV. Attending influencers included Brooke Hogan, Lana Wilkinson, Olivia Molly Rogers and more.
Across both media and social, the campaign generated a total reach of 40.7million and $474,000 worth of PR value.
JAGGAD X THE ICONIC SPORT CAPSULE COLLECTION LAUNCH
One Daydream PR and Jaggad held a private 80’s-themed exercise class for key media and influencers to celebrate the launch of the brand’s Exclusive Capsule Collection on The Iconic Sport.
Jaggad founders Michelle & Steve Greene and Bec Judd, along with brand ambassador Laura Henshaw, hosted key media and influencers at the Richard Wherrett Studio at Roslyn Packer Theatre in Walsh Bay.
The venue was transformed into the ultimate Jaggad-branded workout destination, equipped with a Kevin Murphy braid bar, DJ Khan Hong on the decks, a styled media wall, branded balloon installations and mirror decals. All guests were gifted their own outfit from the new collection to wear on the day.
Guests were introduced to brand founders and The Iconic Sport team before participating in a fun, high-energy Retrosweat workout. Post-exercise, guests were invited to make their own poke bowls at a branded DIY station.
All guests left with their new collection outfi, and a special Jaggad bag full of goodies.
The event generated coverage via top-tier media outlets such as News.com.au which is Australia’s highest reaching online publication, Daily Mail and The Daily Telegraph.
Social coverage alone garnered a massive 5.5mil in circulation and over $313,000 in PR value, and a return on investment of over 2,000.
BEAUTYBLENDER BOUNCE LAUNCH & SUPERYACHT PARTY
beautyblender BOUNCE Launch Campaign One Daydream PR promoted the launch of beautyblender’s BOUNCE Liquid Whip Long Wear Foundation with a 5-month campaign from October 2018 to February 2019, introducing the product to influencers and media.
Australia was the first market to receive the full 40-shade range globally. PR activities creating buzz and driving conversation around this product launch included: a New York inspired breakfast at the trendy Cuckoo Callay in Surry Hills, an influencer campaign and trip to LA with Alli Simpson, Ellie Gonsalves, Brittney Lee Saunders, Lily May Mac and Chloe Morello, a Superyacht party on the Sydney Harbour and a 3-tiered creative mailer delivery including GIANT beautyblenders, packed with the full foundation range.
As a major part of the BOUNCE launch campaign, guests were invited to enjoy the afternoon on board one of Sydney’s most luxurious superyachts, SAHANA, which was completely taken over with branding and décor to create our own beautyblender superyacht.
Beautyblender models were engaged to interact with guests and demonstrate the new product offering. Popular Sydney DJ Flex Mami was set up at her decks, surrounded by product and pink florals, while one of Sydney’s most well regarded mixologists created custom beautyblender cocktailers for guests on arrival and throughout the event.
Photographer Esteban La Tessa captured the event, while Ken Butti and his team created an event video complete with drone shots of the Superyacht on the Sydney Harbour, with the iconic bridge and Opera House in the background.
The SAHANA cruised around Sydney Harbour, while guests enjoyed music and cocktails and had their BOUNCE colour matched with makeup artists Heidi Scarlett-King and Pablo Morgade. All guests left the event with their marched foundation, a beautyblender Original and a Re-Dew Set & Refresh Spray.
In total, Australian BOUNCE launch campaign generated a massive 515million in circulation, $4.8 million in PR value for the brand and a return on investment of nearly 2,000.